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Record Group Number: 000250
Series/Collection Number: .S 2694
Creator: Florida Citrus Commission. Dept. of Citrus
Title, Dates: Promotional and marketing files, 1997-2004.
Amount: 1 cubic ft.
Medium Included:
Organization/Arrangement: Chronological.
Terms Governing Use: **RESTRICTED**: Copyrighted images cannot be reproduced or distributed without written permission of the copyright holder.

Biographical/Historical:     The Florida Citrus Commission, Department of Citrus is an executive agency of state govenment established in 1935 by an act of the Florida Legislature as the result of an industry request.  The act, called the Florida Citrus Code, 601 Florida Statutes, states that the department's purpose is to protect and enhance the quality and reputation of Florida citrus fruit and processed citrus products in both domestic and foreign markets.  It also acts to "protect the health and welfare and stabilize and protect the citrus industry of the state," which in turn helps to promote the general welfare and social and political economy of the state.

    The Florida Citrus Commission is the agency head and serves in the capacity of a board of directors for the Department of Citrus. The commission consists of 12 members appointed by the Governor of Florida and confirmed by the Senate for three-year terms.  The members of the commission must be citrus growers, packers or processors.  Seven members of the commission must be growers; three members must represent the processing industry; and two of the commissioners must be fresh fruit shippers.

    The commission and department are funded through an excise tax placed on each box of citrus moved in commercial channels.  The Florida Citrus Code stipulates the maximum tax.  A portion of that tax is deposited in the state's general revenue fund to offset administrative costs of the department.

    The Department of Citrus carries out commission policy and acts as the commission's staff by conducting a wide variety of programs involving industry regulation, scientific, market and economic research, advertising, merchandising, public and industry relations and consumer promotions.  More than 80 percent of the Department's annual budget is spent on advertising, promotion and merchandising activities for Florida citrus in the United States, Canada, Europe and Asia.  The balance of its funds, derived from the excise tax, is spent for administration, scientific, economic and market research, and regulatory activities.

Summary:     This series documents the marketing strategy of Florida Citrus Commission, Department of Citrus. Records consist of television and radio scripts and promotional photography.

Finding Aids: Folder listing available. 0
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Subject Access Fields: Citrus fruit industry Florida
Television scripts. aat
Radio scripts. aat
Photographs. aat
Reports. aat
Bartow (Fla.)
Lakeland (Fla.)
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